Anupong Muttaraid

Anupong Muttaraid (Neung)
Chief Operations Officer of Patong Bay Group

Mr Anupong graduated with a bachelor’s degree when he was 20 then gained a master’s degree at the in Asian Institute of Technology (AIT).
He is now doing a doctor’s degree in business administration at Shinawatra University.

What is your background and why did you join Patong Bay Group?
I’ve been working with the family since 14. At 16 I joined AIT and majored in Management Information Systems. At 18 I tried opening a restaurant to learn about business management.I joined Patong Bay Group after meeting Khun Prab (Keesin).I thought working for them would be challenging. There are many people in the Patong Bay Group who have been in the business a long time. They are great mentors and teach me many things.

What is the concept and inspiration of the project?
When people think about Patong, the first thing that crosses their mind is entertainment. We do believe that Patong has a lot more to offer.When we planned this project we were looking for a quiet place located away from the entertainment complexes.The project is now around 70 per cent complete and will feature 366 rooms, 54 of them are already available, while the rest will be finished soon.

What is the selling point of Patong Bay Hill?
Our concept is a holiday community.Our 80 rai of land is surrounded by green mountains and isolated from Patong’s crowded atmosphere.Everything we planned is new for Patong because we want to bring a new perspective to this area.

Who are your key target groups?
Apart from targeting individuals, we are also open for company agents. We already have property agents wanting to rent the whole building.The main targets are Australians, Russians and Europeans as they stay a long time. There are also the Chinese and Korean tour groups.If we look at the hi-end tourists, they do not stay in Patong but other places such as Kamala, Kata, Karon or Cherng Talay.However, they visit Patong for its beach and nightlife. That’s not good for sustainable tourism. This cannot help Patong and it does not enhance the area.

What is the business strategy of Patong Bay Hill?
We have not set high prices as our goal take control of the revenue flow. Previously, business people in Patong used the Red Ocean strategy which is to see who can bring the highest number of customer. But we are using a Blue Ocean version that helps each other’s business.The Patong Bay Group does not only consist of Phuket investors but also those from Bangkok and overseas. We are making an alliance which includes two beach clubs which are to be located on Patong and Paradise beaches, two plazas, one on the beach front and another one built under the concept of a fisherman’s village, and also entertainment complexes in Bangla, similar to Hollywood, Tazmania and Illuzion.

What are the promotions and future projects?
We definitely have cross promotions with our partners.We also have a free shuttle bus to pick up and drop off our guests in several spots. All customers of Patong Bay Group will have discounts on products and services at these places.

Patong Bay Hill
Hasib Pee Road, Kathu, Patong, Phuket 83150
Tel: +66 (0) 89 016 0984

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