Getting to know : Panisa Koaysomboon

A young blood from Phuket, Panisa ‘Toey’ Koaysomboon has just come back from Switzerland after finishing her studies in hospitality management and is now ready to carry on her family businesses which include the renowned Limelight Avenue mall, Banthai Beach Resort & Spa in Patong and its fascinating restaurant, The Port.

Let’s get to know more about Khun Toey

Can you please tell us more about yourself?
“I graduated from the British International School, Phuket and have just graduated in International Hospitality Man-agement from the École Hôtelière de Lausanne in Switzer-land. Before joining the EHL, I studied fashion for a year in London but realized that it was more of a passion than a career for me. I then decided to study the four-year hos-pitality management course in Switzerland. The École Hôtelière de Lausanne is where my grandfather wanted my mom to study so I wanted to make it a reality for him. I en-joyed studying hospitality management a lot. 

During the program, I had two internships; one at the In-terContinental Hotel as a front office intern and another at The Emporium as a marketing intern. After graduating, I also worked in Bangkok for the Water Library Hospitality Group as a Sales & Events Coordinator.” 

Which businesses are now in your hands?
The one I have stepped into the most is Banthai Beach Re-sort & Spa. I’m taking care of the food and beverage side of the business. For Limelight, I’ve just started taking care of general management duties while developing new ideas to attract a new generation to the mall. Another property is the Wanakarn Beach Resort & Spa in Phang Nga that features 15 pool villas where I am also responsible for food and beverage. 

What are the strategies and directions for them?
For Limelight Avenue, I’m trying to make the mall more vibrant and attractive to young adults, those people who have just graduated and started working. We are expect-ing both younger shoppers as well as younger businesses to open in the mall. 

It’s more competitive for the hospitality business on Patong beachfront and the market has changed, which is chal-lenging. I have noticed that tourists usually spend most of their time on the beach; therefore I launched a takeaway menu and created a bar on the beach road side of the ho-tel. It is easy and affordable. Another new addition is the Phuket local food menu at The Port, with a friendly price.

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