The Guide Phuket recently had the pleasure to sit down and chat to Khun Jaipet (Daeng) Hatthakham , General Manager of the newly opened Surf Hotel Patong, about his experiences and the unique selling points of the hotel.
Please tell us about yourself
I have worked in hospitality for 25 years, mainly in Bangkok for the Shangri-La where I worked for about 10 years, but also for Le Meridien Group for four years and other sized hotels.
I moved to Phuket in 2004 and worked at Dusit Thani Laguna for about four years then the Crown Plaza in Karon (now the Mövenpick Resort & Spa Karon Beach Phuket). I also worked with the Dusit Thani in Dubai as part of the pre-opening team. I mainly work on the operation of the hotel.
When and how did you become involved with Surf Hotel?
I started at Surf Hotel Patong in May last year after the owner invited me to lead the pre-opening team. That was when the hotel was still under construction. Surf Hotel Patong has been officially opened since December 1 last year and we’ve been pretty busy since then.
What’s the potential of Surf Hotel Patong and what is its outstanding point?
First, we are located a few meters from the beach, which is a big plus. We have a target group who expect the mix of leisure, activity and entertainment. We also have Surf House Patong right in front of the hotel for our guests to enjoy. They can choose to go swim at the beach, experience some beach activities and come back to surf, or choose to stay all day long at the Blue Bar which is our roof top pool bar with an expanding view of the ocean and arousing music. Surf Hotel guests will be offered discounts for surfing at Surf House while the Surf House customers will also get discount to stay at the hotel.
What is the character of the hotel and your management strategy?
We are designed as a cosmopolitan surfing destination for active, curious, urban and socially responsible travellers. Our facilities follow the customer target. We provide a gym, a pool bar from 10 am – 9 pm, and The Shore all-day dining restaurant downstairs offers a flexible menu for the guests.
Something out of the box. As our slogan is ‘active hotel’, the staff are energetic and everyone can reach each other like a family.
Do you have promotions or upcoming plans?
At the Blue Bar on the roof top, we offer happy hour from 5.30 pm – 7.30 pm. Every Friday, we arrange a ‘Pool Bar Party’ with energetic beats while at the restaurant, The Port, we offer themed dinners such as Pasta night, Steak night and Fish & Chips Mania.
Surf Hotel Patong
162/8-11 Patong Beach: Taweewong Road, Kathu, Phuket 83150
T: 66(0)+76 685 088