Phanwara Phatharaworanee

Phanwara Phatharaworanee 
Assistant Deputy Managing Director of Kata Sea Breeze

Opening a hotel business in Phuket is not an easy job, but maintaining the business and being successful with the high competition there is in Phuket makes it even harder. Khun Phanwara is the second generation of the successful family behind Kata Sea Breeze and has been carrying on the business established more than a decade ago by her parents.

What background, experience and inspiration do you use for hotel management?
Since my sisters and I were young, we realised that we would grow up taking care of this business. We grew up with it so we love it and feel attached to it. After graduating from high school, I continued my Bachelor’s Degree in Business Administration (Tourism Industry) in Walailak University and followed this with a major in Human Resources in Australia before coming back to Phuket to work full time at Kata Sea Breeze.
The knowledge I got from my studies is very helpful in creating strategies for the hotel which evolve through time but keep the core values our guests like. The Human Resource study gives me communication skills with our staff and that makes them feel comfortable and relaxed to exchange their ideas.

How about the history of Kata Sea Breeze?
My parents have been interested in real estate since I was young. They started with a small apartment in Bangkok then some more in Phuket. These include Pattara Mansion and Phuket Inn. One day, they discovered this beautiful piece of land. It was an empty beachfront plot with no civilisation
or buildings.
Kata Sea Breeze is one of the very first hotels to be built in this area and was established about 15 years ago. The hotel started with only 60 rooms, but my parents saw the high potential of tourism in Phuket and knew there was a good opportunity for the hotel. Year after year, we have developed more buildings and rooms and expanded the business to 330 rooms and suites, 4 swimming pools, a pool bar and restaurant, signature Z Bar and a relaxing indoor

What is the stand out point of Kata Sea Breeze and how do you adapt the hotel to match with the changing environment of Phuket’s tourism industry?
The main feedback we receive from our return guests is that they love the shady outdoor areas of the hotel, as well as the rooms, which start at 44sqm and include different styles for them to choose. One of the most important factors for a business in the Kata area is parking, and we provide a huge
area for parking which is even big enough for buses.
The environment is always changing; more and more bookings are coming through Online Travel Agencies so our strategy is to focus on the online market and improve the best practice with OTAs.

What are the coming projects, events or promotions of the hotel?
Along with our regular theme nights, such as our Temple Fair or Elvis Show, which allow our guests to enjoy the costumes, lights, sounds and games, we also have outdoor movie nights and play big sports games on a screen at Z Bar. The SiS, Kata Phuket is an upcoming project. This is a 4 stars
project also in the Kata area with sea view highlight.

Kata Sea Breeze Resort
72 Kata Rd., Karon District, Phuket 83100
Tel: +66 (0)76 284300-4

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