Prachoom Tantiprasertsuk

With over 25 years experience in the industry and a strong background in sales and operations in international hotel chains, Khun Prachoom Tantiprasertsuk recently become General Manager of Dusit Thani Laguna Phuket. In the following article you’ll find out more about her,the hotel and her plans for its future.

What is your background and experience?
I studied Hotel Management at London City College. After graduating I worked in a hotel, I have not changed my career since.
I started in operations at the now Anantara Siam Bangkok Hotel, then moved to Shangri-La Hotel firstly in operations then sales. Then I moved to Phuket in a destination sales and marketing role for Laguna.
After other opportunities in various properties, I became Director of Sales for Thailand at JW Marriott taking care of all hotels under them. I first became a GM at Regent Cha-Am Beach Resort, and then GM of Dusit Thani Laguna Phuket in October.
Why chose Phuket? Because it’s my favorite destination with beautiful natural resources to present travelers!

The outstanding points of Dusit Thani Laguna Phuket?
The beach connected to the hotel and the Thai design of the property. From the first step into the lobby, people can see the interior is Thai style. The wood is antique with a design reflecting a real touch of Thai architecture. This is along with our musician who shows the charm of Thai beats with a cymbal. In addition, all lobby staff wear Thai style outfits. Our “Dusit Thai Way of Life” service makes our guests come back, and we have more than 40 per cent returning guests who agree the reason they come back is the service.

The hotel’s business management strategy?
Taking care of human resources, the staff are a valuable asset and we have to look after and develop them. The staff are our software which runs the hotel, if they’re happy, the service will run smoothly.
The hardware is the structures and these must be checked routinely. Maintenance has to be done properly to make the hotel shine.

Short term and long term plans?
I separate plans into two categories, first sales and marketing. The market has changed. The European market is dropping, the Russian has almost disappeared. We have to focus on the Asia Pacific market that has purchasing power. We must adjust the short term sales and marketing plan. However, I believe the European market will come back. From the operation perspective, we plan to renovate the hotel gradually. However, all renovations will be finished in 3 years.

What are the projects or upcoming event?
We partake in EarthCheck and won an award recently for being an environmentally friendly hotel. We also focus on fire and life safety measures to ensure the security of our guests and staff. In addition, we recently received a MICE venue standard certificate from Thailand Convention and Exhibition Bureau.
For the events, we will have a wedding fair the second week of March with wedding studios presenting what they offer. A number of guests arrange their wedding here.

Dusit Thani Laguna Phuket
390 Srisoontorn Road, Cherngtalay, Talang, Phuket 83110
Tel: +66 (0)76 362 999
www.dusit.com/dusitthani/lagunaphuket

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