Managing Director of Andaman Embrace Resort and Spa
Please tell us about your own personal background and experience before assuming your current position at Andaman Embrace Resort.
I always wanted to travel and see the world and so I felt a career in hospitality could be the key to discovering new countries, new cultures and new people. So I started by attending hotel school at Glion Institute of Higher Education, Switzerland.
After my time in Switzerland, I thought why not work in a relaxing vacation-oriented environment so that every day at work I could make someone’s day that little bit better and so I would also absorb some of the same good vibe my hotel guests are enjoying. That is when I spent two years in Florida, working in the Convention Sales & Services Department at Boca Raton Resort & Club – a Waldorf Astoria Resort. But Outrigger Hotels and Resorts, Asia was where I sharpened my Sales and Marketing skills before taking over the old “Club Andaman Beach Resort” and turned it into Andaman Embrace Resort & Spa.
What are the main objectives and strategy for building the success of Andaman Embrace Resort and Spa in the future?
We need to embrace a new culture in management employee relationships. We also share a common goal – “in pursuit of excellence” which means driving higher service levels through more effi cient systems and processes that best fulfi ll the needs of our guests. We also highly value and give maximum effort to achieving the “well-being of our staff, community and environment.
Who do you see as your main target groups both now and in the next few years?
US and European economics are fragile and that has a direct impact on the tourism industry in Thailand especially Phuket. However the number of Asian tourist is growing much stronger. The launch of direct flights from Perth, New Delhi and Mumbai is a big help. Even Thomson and First Choice is set to launch the first of their UK flights to Phuket this November so hopefully things will look better soon for European markets.
What positive developments do you see for Phuket and Patong over the next few years?
The expansion of the Phuket International Airport as infrastructure and accessibility are often the keys to a destination’s development. But I am secretly hoping for new roads and expansion of the existing roads, or even better, if we get some kind of public transport system in place.
What future strategic initiatives do you plan to ensure keeping Andaman Embrace Resort ahead of your competitors in Phuket?
We’re in the business of change, so as MD, I need to make change happen by embracing, cultivating and leading it in every aspect of our business. In particular, we shall be entirely customer-focused. Whatever changes we preside over should result in happier, better served customers and guests.