With her passion in Thai architecture and hospitality, Nongnuch ‘Nuch’ Buayai started the first branch of Hemingway’s in 2004 with her partner in Soi San Sabai, located in the heart of Patong – the most popular and touristic spot in Phuket. The Thai modern style hotel of Hemingway’s has, since then, expanded to a second and third branch to support the large number of travelers visiting the sleepless city.
Why did you decide to invest in a hotel and why Patong?
I could see the growing opportunities in the hotel industry in Phuket, especially in Patong. Patong is a very interesting location. There are an increasing number of tourists and guests from different countries in our hotels every year. Patong is the location that people recognize the most and it’s already a world tourism destination, which offers both nature and urban surroundings.
More than 10 years ago, I could see that Phuket did not have enough hotels compared to the growing number of tourists, so I decided to invest in a hotel business. Plus, I think the hospitality industry is interesting and challenging. We chose the name “Hemingway’s” as a tribute to the famous novelist [Ernest Hemingway] because my partner loves to read and he explained that reading is the activity people do when they are relaxed, like when they stay at Hemingway’s.
What is your managing strategy?
I believe that service mind is the key to success. People who work with me must be service minded. I manage each department closely by giving advice and receiving reports as well as considering opinions from the manager or supervisor of each department. I trained each of them myself until we were all on the same page. People come from different hotels with different concepts and systems, so they have to understand the style of Hemingway’s before starting.
What are the outstanding points of Hemingway’s?
We are in the heart of Patong, close to everything such as malls, entertainment avenues, the beach, restaurants, etc. Our guests can enjoy shopping, wandering around the city of Patong, or going out to a party within walking distance. We also provide trustworthy security onsite and at the entertainment avenues in our network. We provide a friendly and caring service for our guest,s no matter what kind of problems our guests may experience or whatever their requirements are, we would try our best to assist them. Guests who do not speak English such as Russian, Chinese and Korean can also be assisted with our translators. Our restaurant menu is made in five languages including Thai, English, Russian, Chinese and Korean. We have an in-house maintenance team to keep the hotels new all the time.
We have a swimming pool, all-day dining restaurant and banquet room for events. We also offer a great promotion for June; stay five nights, pay only four and stay 10 nights pay only eight with free drop-off transportation to the airport. Our guests will also receive a 10% discount on the menus at our alliance entertainment avenues and restaurants.