Last month, we had the pleasure to sit down with the Founder of Phuket’s brand new Adtech company ReverseAds, who goes by the name of Mike Hahn. As it is one of the few companies offering a concrete alternative to Google AdSearch, we couldn’t resist but ask him a few questions.
Tell us a bit more about yourself
At my core, I’m a data expert. I sharpened and developed my expertise while working with Valassis and Oracle. Since then, I’ve founded and sold two successful startups, and bring all of this experience to my new company, ReverseAds.
How did you come up with the idea behind ReverseAds?
ReverseAds addresses the need that I saw for an alternative to search advertising, as brands are losing out on conversion opportunities by relying solely on Google and Facebook ads.
Instead of sponsored listings appearing within the search engine, above and along with the search results, ReverseAds is everywhere after search.
Concretely, how does it work?
Keywords are assigned to buyers as they browse the web, visiting, clicking, and engaging with online content. Ad placement is triggered in real-time, serving these engaged buyers hyper relative content no matter where they are.
We use machine learning to optimize our keyword assignments and build what we call a “keyword roadmap” that maps and predicts the highest probability paths to purchase. This is achieved using our assignment algorithm, which is currently “patent-pending” with the USPTO.
ReverseAds gives brands multiple opportunities to convert a buyer at every stage along their path to purchase. Not just one search, one chance, like search engine sponsored ads. This makes ReverseAds perfect for considered purchases.
What is the future of ReverseAds?
ReverseAds is BOI approved and is growing quickly. We currently have over 100 employees, with plans to grow to 300 employees over the next two years and go public on the Thai stock exchange within 18 months.
Why have you chosen Phuket to establish the company?
I visited Thailand years ago and fell in love with Phuket. It is such an inspiring place to work, and throughout my time here I’ve come across so many smart and creative people. I’m really excited to have an office in Rawai, because I truly see Phuket as a future hub for companies in the tech space, and hope to be the first of many digital companies to launch operations here.
Mike Hahn, you have been an expatriate in Phuket for a long time; tell us one thing you absolutely love with the island, and one thing you wish could be changed or improved.
I love the people in Phuket and the inspiring surroundings. There are so many great things about this part of Thailand that it’s hard to see any downsides.
ReverseAds is an Adtech company based in Rawai, Phuket, with offices in Canada and the United States. For more information about their products and services, feel free to visit their website at www.reverseads.com or check out their Facebook page at www.facebook.com/ReverseAds.